What do you think the benefits are of good design in everyday life?
The benefits far exceed 140 characters on Twitter! Good design can empower positive change
in our world.
How do you think brands can use design to extend their reach?
Intelligent design has become widely recognised as a competitive tool for brands, helping
to define their DNA in the market.
How do you think Brexit will effect the design industry in the UK?
Design is part of the UK’s ‘soft power’ advantage in the world. Brexit has diminished that cultural reputation building.
The design industry is borderless. Talent is recruited from across the continent. Why jeopardise
lose Eramus exchange scheme. Be nice, be open-minded, be brave when embracing designers.
Whatever you think a designer will deliver, expect the unexpected
How important do you think events like the LDF are for the design industry?
LDF and design festivals are punctuation moments of celebration when talent and ideas are made public and alive
What was your favorite installation at LDF this year?
I really enjoyed @benjaminhubert1
I’m interested in places in the world that are less obvious for design & will seek these out. Design permeates everywhere.
And finally other than LDF, what is your design destination for the year 2017?
My exhibition 100% Norway of course!