We talk Design with Will Knight, director of @designlondon & @CDWfestival

What do you think the benefits are of good design in everyday life?

Design is about solving problems for me. It can also make things look great, sell well and make us smile!

How do you think brands can use design to extend their reach?

Design has huge audiences; brands engage to express creativity. With the right design platform and they can reach millions. Get it right and it can be talked about for years… not just on social media for a day.

What do you see the future of exhibiting in design? Small festivals like CDW (Clerkenwell design week) or big exhibitions?

The design exhibition economy is mixed. There has been a rise in non-traditional spaces like those at  but a well organised design show in a hall can still deliver huge success – 22 editions of proves that.

How important do you think events like LDF are for the design industry?

The does many things; most importantly it brings people together in London to celebrate London’s design culture. Design weeks are an industry! They’re critical for city promotion and part of how brands organise themselves in markets.

Who is your ’ 2017 one to watch’?

I suspect / hope Paris-based will have a good 2017; they made a big impact at . I’m looking forward to seeing how US designers respond to the political situation: Design in adversity can be brilliant. Well, lets hope its better than 2016 – or at least a bit more stable.

What is your design destination for the year 2017?

Greenwich, SE London & our redevelopment project planned with .

More widely I’d look at Dubai – design appears to be flourishing there: Zaha Hadid Architects, Foster and Partners and Calatrava open Dubai offices.

And of course the design event sun around which all planets continues to be :

Photo published for Dezeen Hot List names Milan Design Week as most important event

Despite an explosion in the number of design weeks and architecture festivals, Milan’s furniture fair is still the most important, reveals Dezeen Hot List.


How do you think Brexit will affect design companies in the UK?
Well, flexibility & resilience are part of UK design. Hopefully confidence we’ve spent 20+ years building doesn’t drain.