Tamara Cincik is a London based fashion stylist, writer and brand consultant. After graduating from UCL with a BA Honours degree in English Literature, Tamara assisted various leading stylists, including Anna Cockburn, whom she assisted for three years.
Known for juxtaposing aesthetics and concepts, Tamara mixes the unusual with the everyday to, in what she calls, ‘mundane magic,’ delve into the imagination to create a superlative reality within our own.
Tamara styles catwalk shows and acts as a consultant to designers on brand image and catwalk collections. From Christian Lacroix to Topshop, Tamara transcends through markets, working with couture and high street labels.
What does design mean to you?
Good design is something you don’t have to think about, as it works flawlessly in your life.
I don’t feel design ends with a product, it is how you lead your life, how you interact with people and the choices you make. These design your life; hopefully how you want it be. I enjoy a beautifully made dress, sofa, or cushion: appreciating what I consider to be their great design; but I do see design as more than objects I can buy.
What inspires you?
My family. My son’s laugh and cuddles. I do love when a client is happy with my work.
I bought a Moldovan Kelim rug in Istanbul this weekend. As soon as I researched the style of carpet I wanted: made for a her dowry by a bride, I fell into an imagined thematic of the story of these rugs: how they seem like a meeting point between Balkan and Ottoman designs.
I could see a running storyline of these women and their lives, their expectations and their hopes.
I hope that they were well-paid for their rugs… I shall treasure mine. They are simply magical. That inspired me this week.
I then went to see my client, Zeynep Tosun, on the otherside of Istanbul, to discuss her show this upcoming London Fashion Week. I had an idea for the show, for some pieces to be designed, which I don’t think has been done before by a designer, in that context – often working as a stylist, my work is instinctive, which is really creative – it was such a buzz to discuss this idea, considering the marriage of artisan talent with good design.
I believe in some way, though this idea for my client Zeynep, is nothing to do with a kelim rug, the carpet I bought inspired me.
What would be your ideal collaboration?
I would love to work with brands on their collections. There are so many brands, which I think need refining, or redefining. A wish list client would be Chanel.
How do you think digital technology and social media affect the fashion industry?
Digital technology is such an intrinsic component of fashion: from the prints designers, such as Peter Pilotto, use on their clothes; to the cut and fit, that it really is vital to the business as it is now.
Social media is a part of life. People can be kept up to date on what you are doing: whether it is someone in the industry, or someone who is interested in what we do. It’s a great way to access an audience, discuss a point of view, to show a fashion film – and sometimes to have a rant!
Some blogs are brilliantly written or photographed; some are just heinous. There can be a lack of editorship filter in the blogosphere; which Suzy Menkes debated brilliantly in her column; but fashion is about trends and this is the latest.
What has been your biggest lesson whilst working within the fashion industry?
Good manners, which isn’t something I learnt in the industry, but something I try to apply on a daily basis to my working and non-working day, I would say is a big lesson. Never be rude to anyone. We are all working hard, under deadlines and stress.
In terms of fashion, I tend to know what I like very quickly what and what will work for a shoot.
I now have a system of editing, which I find works well for me, but I think for all stylists, it is trial and error and also being adaptable to a client, or situation, within a framework of discipline, keeps shoots on track.
How do you differentiate yourself from other fashion stylists?
I am quite good at layering?!
Find out more about Tamaras work at tamaracincik.com.